The list of crazy notions we can crack wise about when a new brand-mining film is announced grows shorter with every day. Add to the roster Tetris, which is now kicking off a journey to the big screen via Threshold Entertainment.
Yes, the game first unleashed upon the world in 1984 by Soviet game-designer Alexey Pajitnov and perhaps made most famous by Nintendo’s Game Boy, is looking to become the next potential block-buster. (Sorry).
It sounds a little ridiculous given the seemingly limited narrative opportunities – and the fact it has been spoofed more than once. Yet CEO Larry Kasanoff tells the Wall Street Journal that his company has big plans for the idea, including a story in place that has yet to be revealed. “This isn’t a movie with a bunch of lines running around the page,” he says. “We’re not giving feet to the geometric shapes.”
And his ambitions are bigger than one film. “Brands are the new stars of Hollywood,” he says. “We have a story behind Tetris which makes it a much more imaginative thing. We certainly have the canvas for location-based entertainment based on the epicness.”
Tetris: The Theme Park, anyone? There are no studios, writers or directors attached yet, so we’ll see if this becomes the next Lego Movie or labours in limbo alongside Asteroids. All involved will no doubt be hoping that Adam Sandler's latest, Pixels, gets the nostalgia juices flowing ready for this one.