Tetris's simple yet addictive format has been entertaining gamers for three decades, and now the Soviet video game is going to break on to the big screen as a science-fiction film.
The objective of the game, released in 1984, is to build flat layers from different-shaped tumbling blocks that fall faster as the levels progress. Accompanied by an electronic instrumental version of the Russian folk song Korobeiniki, it is fiendishly compelling.
The Tetris Company have partnered with Threshold Entertainment to make the film, which will be about more than just geometry – but may channel the tension and drama the game can evoke.
Threshold chairman Larry Kasanoff said, "Everyone knows that Tetris is one of the best known, most beloved brands in the world.
"What everyone doesn't know yet is this epic sci-fi story that we're going to tell. That's what's really exciting."
Threshold has already scored some game-to-movie successes, notably with two Mortal Kombat films, the first of which was panned critically but took $122 million at the global box office.
Henk Rogers, the managing director of The Tetris Company, said the game feeds our "innate desire to create order out of chaos".
"You'll soon find out, there's much more to Tetris than simply clearing lines," he said.
Tetris has been downloaded more than 425 million times as a paid-for app on mobile devices, and is played more than a billion times online annually, according to the statement.