TETRIS: THE MOVIE coming soon!

Hello ladies and gentlemen, Muldoon here with some head scratchingly bizarre news... Classic videogame Tetris is getting "the Hollywood treatment" by Producer Larry Kasanoff and Chinese billionaire Bruno Wu.
I can't quite wrap my head around how the concept of the game could lead into a film with characters, emotions, and a basic story. That isn't necessarily a bad thing at all, more of "I am so curious to see what they do with this" kind of thing.
I can understand transforming a game like (for example) ASSASIN'S CREED into a film, or even PRINCE OF PERSIA, where there's a universe that exists with characters and motivations that set a frame work for a 90 minute spectacle, but Tetris? I feel PIXELS already tapped that era of nostalgic gaming just last year, a film I think had some funny moments.