INNOVATION DEMANDS A TOUCH OF THE MADNESS
As Chairman and Chief Executive Officer of Threshold Entertainment Group, Lawrence Kasanoff produces films and theme park rides based on some of the world’s biggest IP brands, including Spider-Man, Mortal Kombat, Dirty Dancing, Justice League, Lego, Terminator 2, Marvel, Star Trek, True Lies and Star Wars. His productions often push the boundaries of innovation and creativity.
“Innovation demands a touch of the madness,” says Kasanoff.
“The current of the river of life will always try to pull you towards the middle, towards complacency and mediocrity. This is true for every person and every company. It’s a problem because other companies that don’t give in to that current will eclipse you.”
Kasanoff’s new book, A Touch of the Madness How to Be More Innovative in Work and Life…by Being a Little Crazy comes out later this year from BenBella books via Penguin/Random house. His main keynote speech is based on this unique philosophy.
As a graduate of Cornell and The Wharton School of Business, Kasanoff serves as a Rosetta Stone between the corporate landscape and Hollywood, using examples, stories and lessons learned from the film industry to instill outside-the-box thinking regarding innovation to corporate audiences.
A born storyteller, Kasanoff’s uses star-studded anecdotes from his life in Hollywood to make it easy and entertaining for business audiences to learn to be more creative by being a bit crazy.
A bold new presentation by film producer Lawrence Kasanoff
Larry and Threshold Entertainment Group have been profiled in The New York Times, The Wall St. Journal, USA Today, Time Magazine, Wired, Maxim, and Playboy and have been featured on CNN, FOX News, ABC World News Tonight, CNBC, The Howard Stern Show and more.
If you want the same old thing, this is not for you – it is entertaining, innovative -
PS We can also tailor a specific speech for you on request.
“[Larry Kasanoff] the Maestro of ‘Mortal Kombat’ has seen the future of film production – and it’s right around the corner.”
A New Speech by Larry Kasanoff !!
"AI – There is A Lot of Opportunity Before the Machines Take Over"
In addition to his flagship Keynote speech, A Touch of the Madness, based on his book, Larry has a new speech, which does cover a lot of Madness and Innovation, but focuses on AI
Larry has a lot of ‘firsts’ with tech and entertainment:
-First movie to extensively use morphing (Terminator 2 – also interesting because of its theme about the evils of AI which he gets asked about all the time now) which started the digital filmmaking revolution;
-First hit movie from a video game (Mortal Kombat) which started the craze of video game based movies; and
-First movie 3D shot (Star Trek The Borg Adventure), which started resurgence of 3D movies, and more.
So, he is well suited to talk about innovation and AI.
Spoiler alert – he thinks AI provides terrific opportunities for businesses, and he is already incorporating it into his.
“[Larry Kasanoff] (is spinning) gold from digital threads.”
August 9, 2021, Joel was Larry’s client "I’ve had the opportunity to work with Mr. Kasanoff over the last 5 years on several projects, including both corporate-level and theatrical releases. He brought a critical level of experience and knowledge, as well as creativity to address our challenges. His pioneering work in location-based entertainment, coupled with industry-recognized innovation in CGI, enabled him to deliver a first-of-its-kind virtual-reality enterprise experience for Microsoft customers around the world. When I had the pleasure to support his production of Bobbleheads: The Movie, he was always willing to try new technologies and mechanisms for animation, rendering, and remote contribution, once again proving his approach to global content development is the path to the future. I’m excited to see what he does next!"
- Joel Sloss
Consulting/Freelance: compliance governance in M&E
Larry's Key Takeaways
HOW TO BE MORE INNOVATIVE AND CREATIVE IN WORK AND LIFE
HOW TO ASK ANYONE FOR ANYTHING YOU WANT
HOW TO HAVE FUN AND PLAY DURING WORK, AND HOW THAT HELPS
“[Larry Kasanoff] turns out as much content… as most studios a thousand times its size.”